We don't mind admitting that we started out life in a back bedroom. That was in 1996. We're still a small business but that's intentional. With growth may come a higher profile, but for us it meant a loss of the personal attention that was the backbone of our success.

For founder Amy Claridge, marketing and in particular public relations is a passion when delivered with the honest, practical and realistic approach for which she is known. The first nine years of business were spent in Bury St Edmunds, and we still have clients there, throughout East Anglia and nationally. Overseas clients are welcome, and may find Precursor a useful English press or marketing office as we offer first hand knowledge of the industry, suppliers and media.

In late 2005, Amy relocated to Lincoln and took the business with her, a transition that went very smoothly. Being amid a county full of food producers has given Amy the opportunity to work on food PR, something of a golden chance that also inspired the rebranding of the business to feature star anise.