Marketing

Precursor is a marketing agency that specialises in PR & creative. As we are marketers, we can advise you on many areas of marketing, either ad hoc ‘trouble shooting’ advice or creation of a full campaign.

The only area of marketing we do not carry out is marketing research, as we feel that is best left to the specialists. If you contact us we will be pleased to pass contact details onto you of suitable, recommended agencies.

Public Relations

Public Relations is a vital part of the marketing mix. It’s partly about communicating with your customers through the media. We issue thousands of press releases per year and our specialist software means we can access all broadcast and non-broadcast media. Every company’s PR requirements are different so we recommend you have a chat with us. Whether you need ‘information dissemination’ style releases to issue information as and when it arises, PR ideas to promote a product, feature placements or media handling, we have the right blend of experience, sensitivity and thought to provide an effective solution.

Results are important. There are differing ways to monitor effectiveness. You may like to consider ‘equivalent advertising spend’ or ‘opportunities to see’. We’ve seen EAS at £3.65 per £1 spent on our fees, or OTS in the millions. We’ll work out measurement to suit you.

Over the years, we have built up enviable experience in both business-to-business and business-to-consumer industries. Our clients span institutions, interiors, property, business advisory, pets, FMCG, individuals and public sector.

Because we are marketers, we understand how PR fits in with the overall marketing mix, so advice will be sensible and appropriate. We work on either a retainer or ad hoc basis, and our rates are down-to-earth.

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